Where Snapchat Went Wrong
We all know and love the popular social platform of Snapchat. It is undoubtedly many of our favorite social platforms available today, and with over 150 million daily active users globally, the young company has gained significant market share since its arrival. Yet, investors all over the world are leaning away from the social company. Why might this be? Well there's one very important aspect of their business that they failed to accomplish. It starts with their audience segments. Yes, Snapchat has unequivocal enthusiasm regarding their platform from the millennial generation, but outside of this age group the app hasn't been able to capture other generational interest. The millennial generation (ages 17-30, roughly) only makes a small proportion of the population in the world. Snapchat has failed to incorporate baby boomers, the largest generation in the world statistically, into their business plan. And the reason why Snapchat hasn't tapped into this demog